App Store Connect

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App Store Connect is a suite of tools for submitting and managing your apps and in-app purchases on the App Store.

App Store Connect Documentation

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What are some effective tips for boosting app installs and improving App Store ranking?
Should you rely only on organic installs, or would a mix of strategies work better? Isn’t optimizing keywords and refining creatives essential for higher visibility? Would running Apple Search Ads not further amplify reach? And doesn’t encouraging strong reviews ultimately help in improving both ranking and credibility?
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What risks do you think indie iOS developers face in 2026?
I’m interested in hearing what currently concerns other indie iOS developers, as 2026 feels both exciting and somewhat fragile to me, with the constant worry that an Apple account issue or unexpected rejection could undo years of hard work overnight. AI has made cloning apps easier than ever and even strong niches can quickly attract well funded competitors, so while I’m optimistic about building, these are the realities I often find myself thinking about.
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App Store Connect Encryption Questions- AES Encryption
I use AES encryption on my app (it's a game), I encrypt the user data (JSON file) (levels / scores / etc...) This is how I answered the App Store Connect questions, not sure if it's correct:-Does your app use encryption? Select Yes even if your app only uses the standard encryption within Apple’s operating system. YES-Does your app qualify for any of the exemptions provided in Category 5 You can select Yes for this question if the encryption of your app is: (a) Specially designed for medical end-use (b) Limited to intellectual property and copyright protection (c) Limited to authentication, digital signature, or the decryption of data or files (d) Specially designed and limited for banking use or “money transactions”; or (e) Limited to “fixed” data compression or coding techniques NO-Does your app implement any encryption algorithms that are proprietary or not accepted as standards by international standard bodies (IEEE, IETF, ITU, etc.)? NO-Does your app implement any standard encryption algorithms instead of, or in addition to, using or accessing the encryption within Apple’s operating system? YESIs your app going to be available on the App Store in France? YESNow it's sending me to Encryption page - Add Export Compliance Documentation for ITC.apps.universal.platformName.iosIs your app designed to use cryptography or does it contain or incorporate cryptography? (Select Yes even if your app is only utilizing the encryption available within Apple’s operating system.) YESDoes your app meet any of the following: (a) Qualifies for one or more exemptions provided under Category 5 Part 2 (b) Use of encryption is limited to encryption within Apple’s operating system (c) Only makes calls over HTTPS (d) App is made available only in the U.S. and/or Canada NODoes your app implement any encryption algorithms that are proprietary or not accepted as standards by international standard bodies (IEEE, IETF, ITU, etc.)? NODoes your app implement any standard encryption algorithms instead of, or in addition to, using or accessing the encryption within Apple’s operating system? YES (it asks me to submit a copy of your French encryption declaration approval form- not sure what it is so I changed it to NO meanwhileClicked OK and then nothing happens. I'm not sure how to continue from here, In order to submit my app to test flight I need to provide export compliance information, which asks my the questions above, and then sends me to Add Export Compliance Documentation, but nothing was added ...
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App Preview | AppStore Connect
I'm trying to understand why App Preview uploads are stuck in this state even after 24 hours without any errors thrown My current video has the following specs which follows Apple requirements for Video Specifications for App previews. Video codec: H.264 High Profile Level 4.0 — meets requirement Resolution: 886×1920 — correct for 6.9" Frame rate: ~28.9 fps (under 30) — meets requirement Format: MP4 — meets requirement Duration: 28.08s (under 30s) — meets requirement Audio codec: AAC — meets requirement Audio bitrate: 256kbps — meets requirement Audio sample rate: 44.1kHz — meets requirement Audio channels: stereo — meets requirement
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App Review delay: Stuck in "Waiting for Review" since Feb 9th
Hello, I have quite a few apps that have been stuck in "Waiting for Review" since February 9th. This is unusual as my previous updates were always processed quickly. Due to the long delay and the number of accumulated updates pending, I decided to reset all submissions today to see if it triggers any movement. Has anyone else experienced this sudden stall with multiple apps and updates recently? Any advice on how to handle this would be appreciated.
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Apple Developer Program – Charged but account not active
Hello, I am in Nigeria and I am having a problem with my Apple Developer Program enrollment. I enrolled through the Apple Developer app and was charged, but when I tried to log in on the web it asked me to make the payment again. Now the Developer app shows this message: “Enrollment through the Apple Developer app is not available for this Apple Account. Visit developer.apple.com/programs/enroll/.” My account is not active even though I have already been charged. Has anyone experienced this issue or knows how it can be resolved? My Enrollment ID is 9VP8HU4KC5. Thank you.
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Validation error with Network Extension due to square brackets in Product Name
Hello, I am facing a validation error when uploading a macOS app with a Network Extension. The Error: Invalid system extension. The system extension at “[T] TEXT.app/Contents/Library/SystemExtensions/company_name.network-extension.systemextension” resides in an unexpected location. The Problem: Validation fails only when the app's Product Name contains square brackets: [T] TEXT. If I remove the brackets from the Product Name, validation passes. What I've tried: Setting Product Name to TEXT (without brackets) and CFBundleDisplayName to [T] TEXT. Cleaning Derived Data and rebuilding the archive. Verified that the extension is physically located at Contents/Library/SystemExtensions/. It seems the Apple validation tool fails to parse the bundle path correctly when it contains characters like [ or ]. Question: How can I keep the app name with brackets for the user (in System Settings and Menu Bar) while ensuring the Network Extension passes validation? Is there a way to escape these characters or a specific Info.plist configuration to satisfy the validator?"
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Removed from App Store Immediately after Distribution
I submitted a software update for one iOS app several days ago. It was approved two days ago. I received a message about distribution that said The status of your app has changed to Ready for Distribution I happened at the iTunes Connect website at that very moment in order to submit a totally new iOS app to the App Store. Its status said 'Removed from App Store.' I thought it was a rare mistake. Unfortunately, it's not. The one that I was submitting was approved some 15 minutes ago. I received the 'Ready for Distribution' message by email. Yet, it's been removed from the store as you see in the screenshot below. As you see in the 2nd screenshot below, it says that it's Ready for Distribution. But it's not? So is this a new norm? And we have to go back the iTunes Connect website to change the app status every time we submit a software title and then get it approved?
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Should we care about the "Category" for age verification?
Anyone knows to comply with Laws in Brazil, should we use all of the available age verification categories except the case selfDeclared category? In other words does Apple have a specific recommendation on which IOS categories for the verified age categories are recommended/not recommend to use for compliance? I didn't find any info regarding this
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Validation error with Network Extension due to square brackets in Product Name
Hello, I am facing a validation error when uploading a macOS app with a Network Extension. The Error: Invalid system extension. The system extension at “[T] TEXT.app/Contents/Library/SystemExtensions/company_name.network-extension.systemextension” resides in an unexpected location. The Problem: Validation fails only when the app's Product Name contains square brackets: [T] TEXT. If I remove the brackets from the Product Name, validation passes. What I've tried: Setting Product Name to TEXT (without brackets) and CFBundleDisplayName to [T] TEXT. Cleaning Derived Data and rebuilding the archive. Verified that the extension is physically located at Contents/Library/SystemExtensions/. It seems the Apple validation tool fails to parse the bundle path correctly when it contains characters like [ or ]. Question: How can I keep the app name with brackets for the user (in System Settings and Menu Bar) while ensuring the Network Extension passes validation? Is there a way to escape these characters or a specific Info.plist configuration to satisfy the validator?"
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Question about Unlisted App direct link behavior
Hello, I am planning to distribute my iOS app as an Unlisted App. I would like to confirm the following: If users access the standard App Store URL in the format below: https://apps.apple.com/app/idXXXXXXXXXX Will users be able to reach the Unlisted app’s App Store product page via this URL? Or is the specific Unlisted distribution link generated by App Store Connect required for access? My goal is to ensure that in-app update guidance directs users to the correct App Store page. Thank you for your support.
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Xcode 26 – Organizer does not show “App Store Connect” for watchOS standalone app (only Release Testing available)
Hello, I am trying to upload a watchOS standalone app to App Store Connect using Xcode 26.3, but Organizer does not show the “App Store Connect” upload option. It only displays: • Release Testing (Ad Hoc) • Enterprise • Debugging Project setup • Target type: watchOS App (standalone, not companion) • PRODUCT_TYPE = com.apple.product-type.application • PRODUCT_BUNDLE_PACKAGE_TYPE = APPL • WRAPPER_EXTENSION = app • SUPPORTED_PLATFORMS = watchos watchsimulator • Archive configuration: Release • Base SDK: watchOS The app does not depend on iOS. Bundle ID Originally: com.example.app.watchkitapp Recreated as: com.example.app HealthKit capability enabled in: • Developer Portal • Xcode (Signing & Capabilities) Signing • Apple Distribution certificate active • App Store provisioning profile created • Manual signing configured for Release (Apple Distribution + App Store profile) • Also tested Automatic signing • Deleted old Ad Hoc profiles • Cleared Derived Data and regenerated archive App Store Connect • App created successfully using bundle ID com.example.app • Account role: Account Holder • No pending Agreements, Tax, or Banking items Despite a valid Release archive signed with Apple Distribution, Organizer only allows Ad Hoc distribution and never shows “App Store Connect”. Is this a known issue in Xcode 26 affecting independent watchOS apps, or is there an additional configuration step required? Thank you.
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Unable to Locate Pending Terms & Conditions in App Store Connect
Hi, For the past week, I’ve been receiving the following warning when performing a sales figures sync through AppFigures: “[Apple ID] has new terms to agree to in App Store Connect. We will try to continue importing but some data may not be available. Please log in to your App Store Connect account and accept the Terms & Conditions.” However, when I log in to App Store Connect and review the Agreements, Tax, and Banking section, there are no pending agreements or new terms requiring acceptance. All agreements appear to be active and in effect. Because the warning persists, I’m wondering whether there may be a backend agreement or updated term that is not properly surfacing in the interface. While inspecting the page, I also noticed the following console warnings on appstoreconnect.apple.com: tb-alertbox--warn ng-isolate-scope is not valid I’m not sure whether this is related, but I wanted to mention it in case it could be preventing a required agreement notice from displaying. Thank you for your assistance.
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